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Tag Archives: keywords

Microsoft and PPC Advertising — Not Quite a Flirt Anymore

03-Nov-05

Microsoft Corp.’s PPC platform, MSN AdCenter, enters the search engine marketing arena. Google AdWords and Yahoo! Search Marketing (formerly Overture) face new competition from Microsoft’s newly released PPC program, MSN AdCenter.
Currently, MSN still displays search ads from Yahoo! Search Marketing, through a contract that runs until July 2006, but the new technology from Microsoft is [...]

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Keywords - they will find you on the web

01-Nov-05

Keywords are what people give a search engine to find what they are looking for on the web. You can define your key words before you even start your website.
Say there are a lot of competing web pages mentioning your product - how should a search engine put these pages in order of relevance to [...]

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