One of the biggest flaws with website copy is inconsistency: for example the word ‘website’. Some sites spell it as one word, some as two words; as far as I am aware both are acceptable, but not both versions on the same site! In my opinion, a lack of consistency will deter a significant amount of would-be customers from using the services of a company that has not taken the trouble to proofread their website.
Poor spelling on a website is another costly but avoidable mistake.
The majority of visitors will leave the site very quickly if they find too many spelling errors. This again will give them the impression that the site owners don’t really care; and they would be right! I am also convinced that copy that has been ‘padded out’ with insignificant trivia is also a big turn-off for visitors – clear, concise and informative is the order of the day.
Anything containing textual content should as a matter of course be proofread: it’s important that not only are mistakes in spelling, punctuation and grammar found and corrected, but that the text flows smoothly for the reader. The copy on a website should not be treated as the ‘poor relation’ of the project. You can have the most up-to-date, eye-catching graphics available but you will still need well-written copy to compliment them.
There are vast amounts of web design companies around that will happily inform visitors how they can supply them with a state-of-the-art website but then insert second-rate copy, which totally negates any good work they have achieved.
This will reduce the initial impact of the site, and more often than not will have an adverse effect on business.
Remember: if visitors to your site can’t find the information they are looking for because of badly written copy they will simply leave the site. The only people to benefit will be your competitors.

More and more we are starting to see a shift in consumer demand for the increasingly popular website content management system.

Most website owner’s are typical business entrepreneurs who don’t have the time to chase down their web design company for some minor updates that usually cost an arm and a leg. Updates for websites are becoming more and more necessary. It’s now a reality and a trend that in order to make something happen with your website online, you need to stay on top of things and create new content to keep visitors coming back.

As entrepreneurs, we all get new creative ideas almost every day on how to improve our products or services. Without the ability to update our own website’s, those fresh, new ideas may not become a reality for a long time.

Website Content Management Systems Are The Future:

This is somewhat of a call out to all web design companies. If you cannot offer content management to your clients, you may be left in the dust within a few years. The more affordable content management becomes, the more in demand it will be. Without giving your prospects this crucial option, you may lose a great chunk of your potential clients to the next web design company that has a fully automated system that states: “all the consumer has to do is login and get started.”

Granted, there will always be a need for web designers. That is an understatement but with the option of content management, you can also decrease the amount of work needed to put into each project and concentrate more on marketing your business and it’s services.

Content Management Gives The Consumer The Freedom They Need!

Without giving too much freedom that may make the website look bad, there is a high demand for the ability to update a website when needed, not when convenient. People like to have power over managing their own company, content management gives them the freedom they need to expand on their own terms, without extra costs.

Here Are Typical Features Of A “CMS”:

- Add/remove/edit pages.
- Update content within each page.
- Add images where needed.
- Update contact information.
- Show updated listings (i.e. Real estate listings, Mortgage rates).
- Add new tips on their industry everyday (The spawn of blogging).
+ Many extra features not listed here.

Take The Real Estate Industry For Example:

In the last 2 years, “Real Estate Content Management Systems” are popping up everywhere we look. I can recall reviewing over 50 websites that offer this style of service. And why not! Real estate agents as a whole spend a great deal of money marketing themselves. Just in the last couple of years, real estate agents have seen more value in marketing online than they have through regular print media. Many real estate agents I know would rather spend $4,000 for a website rather than spend $4,000 getting listed in the local telephone book.

In Conclusion:

If you offer web design services and have (CMS) Content Management Systems available to your visitors, this might be the time to consider this ever growing popular service for your company. You won’t regret putting in the effort of developing your own system and marketing it, there is a shifting demand for this ever-popular freedom online.

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