First: You need to be sure your home page is effective at explaining what service or product you are offering. Traffic exchanges have a timer so the person viewing your site has the option to leave within a matter of seconds. So your main goal is to give them a reason to stay!!

Second: Only choose traffic exchanges that offer manual surfing. Most people do not even watch the window when an autosurf is running. If it is a manual surf exchange they have to physically watch the pages in order to go to the next site. This gives you the best opportunity for them to actually see your site and be drawn in by your content.

Third: Be prepared to work. In order to earn credits for people to view your site, you have to view other people’s sites. That is why it is called a “Traffic Exchange”. The more you view other sites, the more your site is viewed.

With these 3 steps you can use traffic exchanges as an effective advertising strategy. It takes planning and work to get results, but doesn’t every advertising plan? I urge everyone new to advertising to do alot of research to find the plan that is best for you and your business.

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1. Write ArticlesWe all know that the major search engines rank websites more highly if there are a lot of links pointing back to that particular web site. The search engines assume that the more links which point to you, the more important and relevent your site is.

Getting other sites to link to you can be a major chore, and you want to avoid free for all link farms, so what to do?A lot of webmasters have begun to write articles which they allow other webmasters to freely display on their sites, so long as they provide a link back to the authors website. If you list your article in the major free content article directories, you can easily build up 500 to 5000 links back to your website. This boosts your PR rank, making you easier to find in the search engines, and you’ll also get traffic from people who read your article and click on the link.

2. Banner exchangesBanner exchanges can provide a steady stream of visitors if used correctly. Most banner exchanges work like this – you display their banners on your website, and upload a banner of your own. For every 2 times you show an exchange banner, they’ll show your banner once on another exchange member’s site. Banner exchanges have been around a long time, but they still work.

3. Traffic ExchangesUnlike banner exchanges, traffic exchanges are a fairly new idea. The basic premise is that a large group of website owners agree to visit each other’s websites. for each member site you visit, another member will visit your site.

Some exchanges, like www.trafficswarm.com/go.cgi?412437 will give you multiple credits for each site you visit, and credits for each person you refer. It’s possible to get thousands of new visitors each day.

Summary: There are many ways to get new traffic to your website. The three methods I outlined here are absolutely free.

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